Benefits of SEO

The benefits of owning a good website can be divided into two parts. A web address on printed advertisement can be very effective in multiplying information and exposure on printed advertisement. A website that is optimized for search engines can bring in significant business by itself. I have included examples of two websites that have made significant online sales from their websites.

Multiplying The Exposure of Print Advertisement

Placing a web address on brochures and print advertisement such as newspapers can greatly multiply the value of the advertisement. Most advertisement in newspapers have great limitations. Most times having your business name, contact information, and an overview of products is about the extent of information that can be placed in ads. If you have a website address on printed advertisement, customers can go to your website for additional information. Complete line of products, price sheets, specifications, and large amount of pictures can be made readily available for interested customers. www.shawneestructures.com has pictures of most of in stock sheds with price and stock number. Many customers watch what they have available and buy buildings when something they like becomes available. Many website owners report that they have less request for brochures and price sheets to be mailed out by regular mail.

Creekside Welding

Creekside Welding and Jamar Trailers specialize in building custom storage trailers for the storage barn and gazebo industry. The owner is a good friend of mine and was a not very busy. I convinced him to let me make him a website for his trailer business. He sold three trailers to customers that first found him on the internet. Hopefully he can sell more trailers to internet customers.

Shawnee Structures

Shawnee Structures specializes in building storage sheds and garages for backyard delivery in Pennsylvania and surrounding states. They have sold at least 20 buildings in 2003 to customers that only saw their products on the internet. This does not include customers that discovered their business on the internet and than visited their showroom. These customers bought buildings over the phone or by email. Some customers lived over 500 miles away. The largest internet sale was over $7,000.00. The amount of internet sales is increasing. A special bonus was buildings sold late in the season. They had about two weeks of work in January 2004 which were a result of the website.